Blog Thoughts from a Social Mind

Facebook Rolls Out Post Attribution Settings

Facebook Rolls Out Post Attribution Settings

For one reason or another, this hasn’t yet appeared on the Facebook Newsroom page, but Facebook is rolling out Facebook Post Attribution Settings for Page Admins.  This is a seemingly small change that will impact many Page administrators in a big way. For now, Page…

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Why a Sign Reading, “Run, Bitch!” is REALLY Bad Franchise Marketing

Why a Sign Reading, “Run, Bitch!” is REALLY Bad Franchise Marketing

Over the weekend, I ran my second half marathon. Like a lot of runners, every step I take helps me think and pound out my frustrations.  So you can imagine how much harder I pounded the pavement when  a few miles in and I saw a sign…

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Facebook Ad Clicks: Many Marketers Read Them Wrong

Facebook Ad Clicks: Many Marketers Read Them Wrong

Thanks to my case study a few months back about generating thousands of dollars in revenue with just a $100 Facebook Ads, I’ve had a lot of small businesses come to me with questions surrounding their Facebook Ads campaigns.  One of my favorite inquiries concerns why…

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Is Facebook Prompting Users to Customize Their News Feed?

Is Facebook Prompting Users to Customize Their News Feed?

You’d be hard-pressed to find anyone who works in social media who is unaware of the staggering blows to Facebook organic reach and News Feed invisibility. I’ve been a long-time advocate of using interest lists and custom lists to enhance my Facebook experience, but today…

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CASE STUDY: Turning $100 of Facebook Ads Into $1500+ in Revenue

CASE STUDY: Turning $100 of Facebook Ads Into $1500+ in Revenue

There’s been a lot of chatter in the webosphere lately about the rapid decline of Facebook organic reach.  I’ve talked about it before, and my stance hasn’t changed.  Marketers have built up their email list, their other social channels, their consumer insights databases and much,…

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