Blog Thoughts from a Social Mind

Is Facebook Prompting Users to Customize Their News Feed?

Is Facebook Prompting Users to Customize Their News Feed?

You’d be hard-pressed to find anyone who works in social media who is unaware of the staggering blows to Facebook organic reach and News Feed invisibility. I’ve been a long-time advocate of using interest lists and custom lists to enhance my Facebook experience, but today…

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CASE STUDY: Turning $100 of Facebook Ads Into $1500+ in Revenue

CASE STUDY: Turning $100 of Facebook Ads Into $1500+ in Revenue

There’s been a lot of chatter in the webosphere lately about the rapid decline of Facebook organic reach.  I’ve talked about it before, and my stance hasn’t changed.  Marketers have built up their email list, their other social channels, their consumer insights databases and much,…

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Turning Ugly Facebook Link Shares into Beautiful Share-worthy Links

Turning Ugly Facebook Link Shares into Beautiful Share-worthy Links

I’ve been working with a number of small businesses lately, and one of the things that most of the people managing their Facebook Page are surprised to learn is that you can change the way link-shares on Facebook appear.  This is not a new feature,…

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How Paper Towels Forever Changed The Way I View Content Marketing

How Paper Towels Forever Changed The Way I View Content Marketing

I’ve been reading the book The Accidental Creative: How to Be Brilliant at a Moment’s Notice by Todd Henry for the last couple of weeks.  I read a lot of non-fiction and it’s not uncommon for me to highlight and write notes throughout the margins of…

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A Dose of Gratitude

A Dose of Gratitude

Every morning when  The Pitcher (a/k/a my other half) and I wake up, before we even get out of bed and start the day, we tell one another five things for which we are grateful.  It’s an exercise we’ve been at for about a month…

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